Partnerships

A selection of the brands that I have partnered with to help build credibility and brand awareness.

X Factor + TalkTalk

I built and maintained this iconic partnership achieving its most successful activation in a 10 year relationship.

West Ham Utd + Betway

Achieved Principal Partner status for Betway with West Ham United leveraging this sponsorship globally, as well as throughout the London Stadium, and global LED.

Salford City FC + TalkTalk

I brokered TalkTalk’s first ever sports sponsorship deal with Salford City FC, working with its many former Manchester United owners and initiated the first ever on-shirt sponsor LGBTQ branding.

Global Entertainment + TalkTalk

I renegotiated TalkTalk’s Global Entertainment sponsorship agreement, including Capital FM and Heart Breakfast, resulting in a better fit for the brand’s target audience.

Tottenham Hotspur + Betway

Tottenham Hotspur (as well as Atletico Madrid, Ninjas In Pyjamas (Esports), Chicago Bulls and many more sponsorships) make up the extensive Betway portfolio. I created the Betway Global Brand Strategy frameworks to boost ROI, increasing efficiencies and economies of scale.