Partnerships
A selection of the brands that I have partnered with to help build credibility and brand awareness.
X Factor + TalkTalk
I built and maintained this iconic partnership achieving its most successful activation in a 10 year relationship.
West Ham Utd + Betway
Achieved Principal Partner status for Betway with West Ham United leveraging this sponsorship globally, as well as throughout the London Stadium, and global LED.
Salford City FC + TalkTalk
I brokered TalkTalk’s first ever sports sponsorship deal with Salford City FC, working with its many former Manchester United owners and initiated the first ever on-shirt sponsor LGBTQ branding.
Global Entertainment + TalkTalk
I renegotiated TalkTalk’s Global Entertainment sponsorship agreement, including Capital FM and Heart Breakfast, resulting in a better fit for the brand’s target audience.
Tottenham Hotspur + Betway
Tottenham Hotspur (as well as Atletico Madrid, Ninjas In Pyjamas (Esports), Chicago Bulls and many more sponsorships) make up the extensive Betway portfolio. I created the Betway Global Brand Strategy frameworks to boost ROI, increasing efficiencies and economies of scale.